Principles of Marketing

Introduces the methods, policies and organization involved in the exchange of goods and services between producers and consumers. Topics include the social, economic and legal environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion and distribution.

Subject Categories: Other

Related Programs:

Institution: Central New Mexico Community College

Semesters Offered: Summer 2017

For more information:

Principles of Marketing (BA2222)
Phone: 505-224-4000